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A: Most of our Gurus are experts in a specific topic and have the experience, education and references to back it up. The amount of experience required varies from topic to topic. Published writers with proven experience in publishing, magazines and online media outlets in their area of expertise will likely be approved. Applicants who attend trade shows or conferences or teach in a related topic will likely be approved. Applicants with professional experience and educational credentials will likely be approved. And Gurus who understand Search Engine Marketing and have the SEO skill and proficiency to grow traffic on a Tip Site will be approved instantly.